[Chinese shoes Network - Brand Dynamics] Nike Shanghai Nanjing Road store will close, which means that the future of Nike remaining one operated stores in Shanghai - World Trade UBP Nike store. Currently, located on Nanjing West Road, Shanghai Nike stores still operating, five floors of the store now only one to two in the opening, other floors have been closed. With the retail launch new lease agreement, Nanjing Road store closing news spread like wildfire. yesterday (9 February), a clerk in the store confirmed to reporters that the store is about to close, but the exact date is not clear. The reporter learned from Nike, because of the property by the party that caused the store was forced to close. overburdened rent the Nanjing Road shopping district is constantly upgrading. Yi Ju Xue Jianxiong China analyst poin cheap jordan shoes for men ted out that "as economic development, consumption characteristics of Nanjing Road shopping district is changing, now there is a tendency to shift the high-end luxury goods. And as long positioning high-end Nanjing Road shopping district in the last few In constantly upgrading, eliminate old mall, the introduction of international brands in accelerating the pace, need to pay the cost of the traditional consumer brands have increased year by year. Nike the closed shop is the backdrop. Nike stores located 993 West Nanjing Road, the property side 1-5 floor shops are nine hundred Group, had this shop leased by the Group to nine hundred Sheng Yang (Shanghai) Trading Co., Ltd. (hereinafter referred to as Sheng Yang Company), in 2008 sublet to Nike. In this area, Sheng Yang company will shop leased to various sports brands. H Retro jordans for sale owever, with time, gradually approaching the lease, the rent of the district is also rising. According to one industry source, since the lot retail rents rose by more than the company's expectations Sheng Yang, Sheng Yang company chose to withdraw. This statement given to reporters with Nike more consistent responses. Yesterday, Nike public relations, told reporters that a responsible person, "Sheng Yang company early termination of a lease agreement with the shops located in Nanjing West Road, Shanghai 993 Nike store, this shop is leased by the Sheng Yang company, and then sublease with Nike Since the adjustment Sheng Yang companies operating strategy, its management team decided early termination of a lease agreement in Nanjing West Road, the entire 993 building with the owners. " but will additionally siting new stor Cheap air jordans for sale es in Shanghai, the official said there is no news from the company level. lost rent increase profit growth? With the Shanghai district again multiple mature international orientation, district prices continue to rise. "In this context, the people familiar with the rent increase Nanjing Road shopping district is even more amazing." Shoes and apparel industry Magang independent commentators pointed out, and now for the sports brand industry, profits have been rising faster with no on the pace of rent increases. This also means that if there is sufficient capacity lease will determine whether to continue to survive in the Nanjing Road shopping district. Compared with the jewelry retail goods, shoes and apparel industry's current growth rate is not eye-catching. From Shenzhen, the latest statistics show that gold an Cheap air jordan 12 taxi for sale online free shipping d silver jewelry sales increased 52.1 percent during the holiday season; food and drink alcoholic drinks and tobacco increased 21.5 percent, garments knitted by 18.2 percent, daily necessities increased 20.3 percent; cultural office supplies class, communication equipment, selling, respectively by 45.9% and 28.4%. shoes kind of growth is only maintained at about 20%, Magang pointed out that "after the district constantly upgrading, seems more suited to the jewelry industry settled its leased capacity is much higher than the sporting goods industry." According to Knight Frank recently released research report, this year's Beijing and Shanghai retail rents will rise by about 15%. Shanghai retail market in the fourth quarter of last year continued to show a booming demand and supply situation, more and more overseas busin cheap foamposites esses to enter the Shanghai market in the fourth quarter, driven by the rapid growth of Shanghai High-end retail market. For example, the US casual clothing brand Hollister Hollister opened its first store in mainland Raffles Place, Greece and accessories brand Folli Follie FolliFollie ASOBIO Italian fashion brand's flagship store were opened in Nanjing West Road. "To Nanjing Road shopping district profitable and more difficult," said Insiders pointed out that most of the domestic brands will lose Nanjing Road shopping district is regarded as advertising costs, more attention to its advocacy role. "But now the district upgrading, so that these brands have to bear the cost of doing business, should be timely to consider more cost-effective district." 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